Attract more guests for your holiday home through social media
Social media has become an essential part of the travel industry. More and more travelers find inspiration on platforms such as Instagram, TikTok, and Facebook long before they actually book a stay. For holiday home owners, this presents a huge opportunity. With the right approach, social media can help you increase visibility, build trust, and connect directly with potential guests.
Why social media works so well
Social media allows you to show much more than availability and prices. You can showcase the atmosphere, surroundings, and personality of your accommodation. Authentic photos, short videos, and personal stories help followers imagine what it’s like to stay at your place — and that emotional connection often drives the final booking decision.
The top 3 social media platforms for holiday rentals
1. Instagram
Instagram is the leading inspiration platform for travel. High-quality photos of your accommodation, the view, interior details, and local surroundings perform especially well. Instagram Stories and Reels are great for behind-the-scenes content, seasonal updates, or quick tours. Consistent posting and relevant hashtags help increase your reach.
2. TikTok
TikTok is growing rapidly and is perfect for showcasing your holiday home in a fun and engaging way. Short videos featuring walkthroughs, before-and-after transformations, or local tips often perform very well. Authentic, spontaneous content tends to outperform polished, overly produced videos.
3. Facebook
Facebook remains relevant, particularly for families and an older audience. It’s well suited for sharing longer posts, guest reviews, and practical information. Travel-related groups or destination-specific communities can also be valuable places to promote your accommodation.
Turning inspiration into bookings
One of the biggest challenges is converting social media inspiration into actual bookings. People may love what they see, but don’t always know where to find your accommodation or how to contact you. Clear links, a recognizable profile, and a consistent brand identity help reduce this barrier.
Social Stays: from inspiration to direct contact
Social Stays is designed to support this shift. The platform brings together holiday accommodations that are active on social media and makes them easy to find for travelers who discovered them through Instagram, TikTok, or other channels. Guests can search for accommodations based on social media profiles and contact hosts directly, without intermediaries. This turns social media inspiration into personal, transparent communication — and ultimately into bookings.
Conclusion
Social media is a powerful tool for promoting your holiday home when used consistently and thoughtfully. By focusing on the right platforms, sharing authentic content, and providing a clear path to contact and booking, you increase your chances of receiving quality inquiries. Platforms like Social Stays help bridge the gap between inspiration and discoverability — exactly what today’s travelers are looking for.